What does blogging have to do with selling? Think of it like this: a blog is like the display window of a brick and mortar shop. A blog arranges the elements of your business to make them come alive for your visitor, enticing them to “come in.” An active and well-curated blog provides a palpable pulse of who you are and what you do. And it places your products in a deeper context of significance for your customer, allowing them to shimmer.
A tried-and-true tool, blogs are useful for timely updates, content marketing, creating discussion, and connecting with others. And Shopify blogs are a powerful, built-in feature for every shop owner. Coming up with a blogging strategy for your business can help you foster a relationship with customers and help make you an authority in your industry.